Beacon Functionality in Anchor Operating System
When planning an event, it is important to keep track of your attendees and their movements. Large events can be overwhelming and chaotic, so knowing where your guests are at all times is crucial. Tracking customer movements can help you understand which areas of your event are most popular and adjust your programming accordingly. Furthermore, understanding customer flow can help you troubleshoot issues on-site and improve the overall experience for attendees.
Beacons are devices that emit a signal that can be detected by other devices, usually smartphones. This signal can be used to provide information or trigger an action. For example, a beacon could be used to provide information about a nearby product or trigger an action such as opening a door or sending a notification.
Beacons can provide a number of benefits, including:
- Improving the customer experience by providing relevant information and notifications
- Increasing foot traffic to businesses by providing rewards and promotions
- Enhancing security by triggering actions such as opening doors or sending notifications
- Collecting data about customer behavior
Simply put, Beacons offer another way to collect data on your customers to make better decisions in the future. They are very easy to set up and you can even get very granular in terms of placement. Next to specific products for example.
A great use case to put your beacons around your experience to see how customers interact with your environment and products. For example, let’s say you operate a museum. Place a beacon at the door, another by the gift shop and a few more around the higher traffic areas. The customer logs into the app, types their name and then you can see them on the beacon board. View where customers went and how long they stayed there. See when they go to the next exhibit or what floors they are on. See how many people went into the gift shop. And conversely, see how many people did not go to a certain area.
This data can help make revenue generating decisions. If one part of the attraction is very popular, look to expand there. If another area is not visited much, possibly it makes sense to repurpose or shut that area down. The same goes for your products. Are a ton of people by the sweatshirts? Maybe it’s time to add new designs and more offerings there!
All of this data can easily be viewed on the beacon board within Anchor. Noticing that everyone goes into the exhibit area? Let’s market that more! Overall, the best part is seeing how customers spend time and making decisions from there to maximize revenue.
At events, there are often long lines for individual attractions. Customers get frustrated because they do not want to waste their time waiting in line. However, if businesses use beacon to track customers, they can reduce wait times.
By knowing how many people are in line and where they are located, businesses can direct staff to areas where there are more people. As a result, customers will have a better experience because they will not have to wait as long.
In addition, by tracking customers, businesses can also send targeted messages to individuals. For example, if a customer is standing in line that has a long wait time, the business could send them a message informing them of other attractions that have shorter wait times. As a result, customers would be able to plan their day more efficiently and make the most of their time at the event.
Beacon is a technology that can be used to track the location of mobile devices within a certain area. This information can be used to improve customer experience by, for example, providing directions to the nearest exit or sending special offers to those who are near a particular product.
When used at events, beacon can help organizers to track the movement of attendees and make sure that everyone is safe. It can also be used to collect data about foot traffic and event numbers. This information can be used to improve future event planning. Overall, using beacon to track customers at an event can help to improve customer experience by providing more safety and data.